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🌶️ Sichuan Pepper × Iyokan?! “The Oriental Shock” — THE ORIENTAL RUM from Tenjinmura

2026.10.05
1,000本のボトルが圧巻のバックバーと、ラム酒,ザオリエンタル 広島のBar Little Happiness / 1,000 whisky bottles backbar with THE ORIENTAL RUM for Rum Festa FUKUOKA 2024 Japanese Whisky at Bar Little Happiness in Hiroshima, Japan

In short: THE ORIENTAL RUM for Rum Festa FUKUOKA 2024 from Tenjinmura Distillery in Uchiko, Ehime — a Japanese rum with huajiao (Sichuan pepper) and iyokan citrus, made with sake yeast by former sake brewer Akiko Kameoka. Try it neat or with tonic. From Bar Little Happiness, Hiroshima.

“What, Sichuan pepper (huajiao) in rum…?”

Many of you probably thought exactly that when you heard this bottle’s recipe.

This time, an ultra-limited release from Tenjinmura Distillery in Ehime.

“THE ORIENTAL RUM for Rum Festa FUKUOKA 2024”

Made especially for Rum Festa in Fukuoka — a special bottle that has now sold out at Little Happiness.

Screenshot about THE ORIENTAL RUM for Rum Festa FUKUOKA 2024 from Tenjinmura Distillery.

🏮 What is “huajiao” (Sichuan pepper) anyway?

It’s that tingling, numbing spice familiar from Sichuan dishes like mapo tofu.

You might be surprised — “Does it go with alcohol?” — but in this rum it works like “glossy magic.”

When it meets the sweet-and-sour of “iyokan” citrus, it creates a strange, oriental ensemble that makes you exclaim, “Is this really rum?!”

Product image of THE ORIENTAL RUM from a retailer’s website.

(Image borrowed from a retailer’s website)

🍶 The soul of sake

The maker is Akiko Kameoka, who runs the distillery single-handedly in Uchiko, Ehime.

A former sake brewer, she makes it using the “sake yeast” she has worked with for many years.

The freshness of iyokan, and the kick of huajiao.

With a strong commitment to her craft, she makes spirits sincerely, in small batches.

⏳

This limited bottle drew attention at Rum Festa Fukuoka 2024.

Savour its sensual kick neat, or let the huajiao aroma burst in a rum and tonic.

THE ORIENTAL RUM for Rum Festa FUKUOKA 2024 in front of the 1,000-bottle back bar at Bar Little Happiness in Hiroshima.

Every encounter is meant to be. Welcome to the world of Rum&Whisky.

Mika Tanimoto, Bar Little Happiness


[About the author]

Mika Tanimoto
CEO, Little.m Inc. / Owner-bartender

Since 2006, I have run Bar Little Happiness, a whisky and rum bar in Nagarekawa, Hiroshima. I visit distilleries in Japan and around the world and write about the people who make the spirits. Recipient of the Hiroshima City Excellent Skilled Worker Award.

“Whisky and rum taste even better when you know the hearts of the people who make them.”

[Visit the bar] 📍 Bar Little Happiness

Rolling Nagarekawa 1F, 5-14 Nagarekawa-cho, Naka-ku, Hiroshima
Mon–Sat 7:00 pm – 12:30 am / Sun 7:00 pm – 12:00 am (closed when I travel to visit distilleries)
No cover charge, no reservation needed

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